When it's about life, trust only ATC — high quality electrical wires & cables
- 1990
- Manufacturing since
- 35+
- Years of trust
- 4
- BIS licences (ISI)
- 100%
- Spark-tested, every metre
Product range
From house wire to power cable — one trusted name.
ISI-marked wires and cables for homes, industry and infrastructure — available in FR, FRLS and heat-resistant grades.
Building Wires
PVC Insulated Building Wires
Safe, durable and reliable wiring for homes and commercial buildings.
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Industrial
PVC Insulated Submersible Cables
High performance cables designed for pumps, submersible and industrial use.
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Building Wires
PVC Insulated Round Flexible Wires
Flexible, easy to install and ideal for domestic and light industrial use.
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Power Cables
PVC Power & Control Cables
Engineered for safe and efficient power and control transmission.
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Power Cables
LT XLPE Insulated Power Cables
High conductivity and superior performance for industrial applications.
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Power Cables
Aerial Bunched Cables
Rugged and reliable cables for critical infrastructure and overhead distribution.
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Telecom & Signalling
Telecom Switchboard & Jumper Wires
Switchboard, jumper and drop wires built to I.T.D. specifications.
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Building Wires
PVC Insulated Panel Board Wiring
Made for modern electrical panels with superior safety.
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About ATC
Three decades of accurate transmission.
Since 1990, ATC (formerly Active Industries) has manufactured PVC insulated building wires, power and control cables, and telephone cables to I.T.D. specifications — under the registered brand name ATC. Our state-of-the-art extrusion lines and special-grade PVC compound to IS 5831 deliver high insulation resistance, ideal for conduit wiring.
- Two manufacturing units in Delhi
- In-house testing laboratory
- Government & institutional supplies
- Dealer network across India
Why choose ATC
Safety you can see printed on every metre.
When you buy ATC, look for the printing of “ATC Cables 1100 V” with size marking on every metre — your assurance of a genuine, ISI-marked product.
ISI approved, every metre
Made strictly to BIS standards and licensed to carry the ISI mark on every reel.
Spark tested
Each metre passes a high-voltage spark tester — no weak spot in the insulation.
Special PVC grades
FR, FRLS, halogen-free and heat-resistant up to 85 °C and 105 °C.
Tough & flexible
Resistant to acids, alkalis, oils, solvents and fire.
In-house laboratory
Raw material, in-process and finished-cable testing under one roof.
Fair pricing
Quality and performance that meet your standards, at competitive prices.
Process inspection
Inspected at every stage, not just at the end.
- 1
Wire Conductor
- Diameter and surface finish
- Elongation / annealing test (copper conductor)
- Tensile strength and wrapping test (aluminium)
- Resistance of the wire
- 2
Bunching / Twisting
- Number of strands
- Dimension of conductor
- Lay length & direction of twist
- Resistance of bunched / twisted conductor
- 3
Stranding
- Number of strands (bunched conductor)
- Surface of the conductor
- Dimension of the conductor
- Conductor resistance
- 4
PVC Extrusion
- Thickness of insulation
- Surface and eccentricity
- Dimensions of insulated conductor
- Spark testing
Licences & standards
Licensed by the Bureau of Indian Standards.
Our wires and cables are manufactured as per BIS specifications, ensuring safety, reliability and long-term performance.
IS 694:2010
Building & appliance wires
PVC insulated building / house wiring and appliance wires, incl. categories C1 & C2 for FR and FRLS.
IS 1554 (Pt-1)
Power & control cables
PVC insulated power and control cables — armoured and unarmoured.
IS 7098 (Pt-1)
XLPE power cables
PVC / XLPE insulated power cables — armoured and unarmoured.
IS 14255
Aerial bunched cables
XLPE insulated aerial bunched cables for overhead distribution.
Catalogue & price list
View all documentsDownload our latest product catalogues, technical specifications and price lists.
Approvals & type tests
View all certificatesOur products are tested and approved by authorized laboratories and meet stringent BIS standards.
Dealers · Builders · Contractors · Government
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- Quick ResponseQuotes within 1 working day
- Bulk SupplyAll sizes & specifications
- Trusted by ProfessionalsDealers, Builders, Contractors
- Government SuppliesAs per I.T.D. specifications